Campaign
Spotify
Wrapped ‘22
2022
Spotify Wrapped OOH Campaign
Client: Spotify
Agency: Highness
Services : Graphic Design
Spotify asked us to create non-traditional OOH for the launch of their end of year Wrapped campaign. For this project I leveraged campaign assets to meticulously design an out of home billboard that transitioned from day to night with targeted messaging. It featured UV reactive paint that lit up at night and shadow letters revealed by the angle of the sun.