Logo & Identity
Experiential
Campaign
Product
Highness Rebrand, Caldera Rebrand
Google House, H&M Pride 2023, H&M Pride 2024
2022 Spotify Wrapped OOH, The Portland Art Museum
Storybox Product Subscription, Leather Collections, Furniture Collections
ExperientialH&M Pride
LA/NYC
2023
2023
H&M, Pride Float Design
Agency: Rock+Paper
Services : Experiential Design
I worked with Rock+Paper Agency and their team to bring this project to life. H&M chose one of the three design directions I put forward for their pride float. The direction was called Lenticular and it featured three clusters of dichroic crystals emerging from the float’s floor. The Chosen Family tagline was highlighted through a lenticular application to the structures hero wall. The angled surfaces revealed this tagline as the float moved down the streets of Los Angeles and New York.