Logo & Identity
Experiential
Campaign
Product
Highness Rebrand, Caldera Rebrand
Google House, H&M Pride 2023, H&M Pride 2024
2022 Spotify Wrapped OOH, The Portland Art Museum
Storybox Product Subscription, Leather Collections, Furniture Collections
Identity
Caldera
ReBrand
Concept
Work*
2024
Caldera, Concept Identity Work
Agency: Wieden+Kennedy
Services : Graphic Design
This is a direction I put forward for Caldera’s 2024 rebrand. Through mixing type and building duality into the color pallete I told the story of the dual forces of Caldera, the “gentle DISRUPTOR”. I used a balanced color palette that plays with subtle duality between earth tone and a vibrant blue that gives this direction energy. The opposition In the serif vs sans creates a strong and unique voice that speaks to mutliple audiences.