Tara Nielsen
Design Portfolio2012 BFA Product Design – Current DayNetwork: LinkedIn    Contact: Taraforms@gmail.com
Graphic Design & Visual IdentityHarlem Finale Event, Saltburn Premiere, Dead Ringers Premiere, The Peripheral Premiere, The Sticky Premiere

BrandingHighness Rebrand, Caldera Rebrand

ExperientialGoogle House, H&M Pride 2023, H&M Pride 2024

CampaignThe Portland Art Museum, 2022 Spotify Wrapped OOH

Product & PackagingStorybox Product Subscription, Leather Collections, Furniture Collections, Caldera GiveGuide


GraphicsPortland Art Museum Concept Work*


Dec 2024
Portland Art Museum
Everybody Is An Art Person
Museum Reopening Campaign
Graphics

Client: Portland Art Museum
Agency: W+K

Services : Graphic Design

We were tasked with designing a visual campaign that tied PAM with the idea that everyone is an art person. 

This direction killed due to rebrief*

Desscription: This direction utilizes subtley ornate framing system that pairs PAM collection art with our Everybody Is an Art Person campaign photography. This direction is about reimagining the values that we weigh to decide what is art and who is an artist. By pairing a 500 year old water color with a pair of the latest shoe drop we are speaking to equity amoung mediums. This imagery mixed with a clean type approach and fresh color palette makes this  direction an artful and conceptually unique approach.