GraphicPortland Art Museum *Concept Work*
Dec 2024
Portland Art Museum
Everybody Is An Art Person
Museum Reopening Campaign
Graphics
Client: Portland Art Museum
Agency: Wieden+Kennedy
Services : Graphic Design
We were tasked with designing a visual campaign that tied PAM with the idea that everyone is an art person. This direction utilizes subtley ornate framing system that pairs PAM collection art with our Everybody Is an Art Person campaign photography. This direction is about reimagining the values that we weigh to decide what is art and who is an artist. By pairing a 500 year old water color with a pair of the latest shoe drop we are speaking to equity amoung mediums. This imagery mixed with a clean type approach and fresh color palette makes this direction an artful and conceptually unique approach.