Portland
Art
Museum
2025 Campaign
Portland Art Museum
Partner Projects
Packaging Design
Client: Portland Art Museum x Smith Tea & Landmass Wine
Agency: Wieden+Kennedy
Design Lead: Molly Dyson
Services : Packaging & Shirt Design
We created a functional design system for the Portland Art Museum to help promote the grand re-opening of our city’s beloved museum in 2025.
In support of the film campaign, this design system was designed by Molly Dyson to reflect the humanity and the energy of the PAM community. The type variation speaks to the spectrum of ‘art people’ and all their expessions.
I applied her system to packaging for PAM’s promotional collaborations. Including Smith Tea and Landmass Wines.