Environmental
Graphic
Branding
Campaign
Art Direction
Product & Packaging
Experiential
Netflix, In Your Dreams
2025
In Your Dreams, Premiere Event
Press Wall
Client: Netflix
Agency: R+P
Services : Conceptual, Experiential, 3D Design
For the premiere of In Your Dreams, I was tasked with creating an in-world press wall experience that required me to not only explore materiality but also a custom color palette that spoke to the film. We ended up producing a dimensional wall that felt like stepping up to the entrance of the Sandman’s castle (a direct pull from the film). At the center, a glowing door was inset from the exterior of the wall, creating dimension and shadow so it would shine even at this daytime event.
A custom Sand Stone Spray finish was applied to dimensional blocks, giving the illusion of concrete sand shaped into mounds that hug the base of the wall.