Tara Nielsen
Design Portfolio2012 BFA Product Design – Current DayNetwork: LinkedIn    Contact: Taraforms@gmail.com
Graphic Design & Visual IdentityHarlem Finale Event, Saltburn Premiere, Dead Ringers Premiere, The Peripheral Premiere, The Sticky Premiere

BrandingHighness Rebrand, Caldera Rebrand

ExperientialGoogle House, H&M Pride 2023, H&M Pride 2024

CampaignThe Portland Art Museum, 2022 Spotify Wrapped OOH

Product & PackagingStorybox Product Subscription, Leather Collections, Furniture Collections, Caldera GiveGuide



ExperientialH&M Pride 
LA/NYC
2024


2024
H&M, Pride Float & Campaign Artwork

Agency: Rock+Paper
Design Director : Leanne Kriz

Services : Experiential Design & Graphic Design

In partnership with Rock+Paper and their team, I helped shape the float design but this year we were also tasked with nailing some campaign graphics that could be leveraged across social and in-store advertising. Our mission was to bring the rainbow to life in an unexpected way. I put forward a graphic direction that featured my unique piece of art inspired by the pools of Yosemite’s geyser. Conjuring a more organic and unexpected rainbow. Addtionally, I helped design and form the floats shape and layout.