ExperientialH&M, Pride
LA/NYC
2024
2024
Pride Float & Campaign Artwork
Client: H&M
Agency: Rock+Paper
Design Director : Leanne Kriz
Services : Experiential Design & Graphic Design
In partnership with Rock+Paper and their team, I helped shape the float design but this year we were also tasked with nailing some campaign graphics that could be leveraged across social and in-store advertising. Our mission was to bring the rainbow to life in an unexpected way. I put forward a graphic direction that featured my unique piece of art inspired by the pools of Yosemite’s geyser. Conjuring a more organic and unexpected rainbow. Additionally, I helped design and form the floats shape and layout.