Caldera GiveGuide Campaign
2023 GiveGuide Campaign Incentive
Client: Caldera
Agency: Wieden+Kennedy
Services: Product & Packaging Design
Caldera Arts is a nonprofit organization that uses art and environment-based experiences to mentor historically excluded youth to develop their confidence, voice and agency in the world. As part of their annual roll out of Willamette Weekly’s GiveGuide, I created a design system through which the organization could advertise their efforts to collect donations across all of their platforms. As the brand was in between old branding and the new visual identity to be started mere months after this brief, we needed to create something visually striking that could exist in the space between brand languages.