ExperientialH&M, Pride
LA/NYC
2024
2024
Pride Float & Campaign Artwork
Client: H&M
Agency: Rock+Paper
Design Director : Leanne Kriz
Services : Experiential Design & Graphic Design
In partnership with Rock+Paper and their team, I helped shape the float design but this year we were also tasked with nailing some campaign graphics that could be leveraged across social and in-store advertising. Our mission was to bring the rainbow to life in an unexpected way. I put forward a graphic direction that featured my unique piece of art inspired by the pools of Yosemite’s geyser. Conjuring a more organic and unexpected rainbow. Additionally, I helped design and form the floats shape and layout.
GraphicPortland Art Museum *Concept Work*
Dec 2024
Portland Art Museum
Everybody Is An Art Person
Museum Reopening Campaign
Graphics
Client: Portland Art Museum
Agency: Wieden+Kennedy
Services : Graphic Design
We were tasked with designing a visual campaign that tied PAM with the idea that everyone is an art person. This direction utilizes subtley ornate framing system that pairs PAM collection art with our Everybody Is an Art Person campaign photography. This direction is about reimagining the values that we weigh to decide what is art and who is an artist. By pairing a 500 year old water color with a pair of the latest shoe drop we are speaking to equity amoung mediums. This imagery mixed with a clean type approach and fresh color palette makes this direction an artful and conceptually unique approach.
Experiential
Google
House
2019
Google House Cedia, Denver
Client: Google
Agency: MKG, Los Angeles
Services : Senior Experiential Designer & Art Director
Recipient of Best in Show 2019, this 50x50 concept home at CEDIA was the dynamic centerpiece of the new Google Nest experience. Through material palette and form we achieved an instantly recognizable “Google Nest” concept home that facilitated an informative and immersive space for tech pros to experience the magic of their multi-product solutions in a home/home-like environment.
Experiential
Hulu, Not Safe For Work
2026
NSFW, Premiere Party
Press Wall
Client: Hulu
Agency: Highness
Services : Experiential, 3D Design
Our direction for this ‘Office Etiquette’ Press Wall captured a professional work environment with elevated materials.
Shadow gaps divide up the walnut veneer panels to add dimension and frame corrugated plexi window panels, creating visual layers and bringing this wall further into the “office” visual vernacular. The cherry on this wall was the orange carpet that added a pop of fashion and really made this feel editorial.
Experiential & GraphicPrime, The Sticky
2024
The Sticky, LA Premiere & Panel
Experiential & Graphics
Client: Amazon Studios
Agency: Highness
Services : Experiential 3D Design, Graphic Design, Environmental Graphics
For this premiere I built the graphics package including digital Invitations and all the in-event environmental and print graphics. I also designed the in-world photo backdrops featuring a wood shed from the series and bold backlit logos for photography capture.
Experiential
Netflix, In Your Dreams
2025
In Your Dreams, Premiere Event
Press Wall
Client: Netflix
Agency: R+P
Services : Conceptual, Experiential, 3D Design
For the premiere of In Your Dreams, I was tasked with creating an in-world press wall experience that required me to not only explore materiality but also a custom color palette that spoke to the film. We ended up producing a dimensional wall that felt like stepping up to the entrance of the Sandman’s castle (a direct pull from the film). At the center, a glowing door was inset from the exterior of the wall, creating dimension and shadow so it would shine even at this daytime event. A custom Sand Stone Spray finish was applied to dimensional blocks, giving the illusion of concrete sand shaped into mounds that hug the base of the wall.
Logo & Identity
Highness Rebrand
2024
Logo & Visual Identity, Rebrand
Client: Highness
Services : Graphic Design
In 2024, I worked with Highness to redesign their logo and create a new visual identity to carry across their digital presence. Through logo, color, type and layout we brought a new face to Highness that better reflects the industry elevating work they do and pushes their business forward.
Graphics
Amazon, Saltburn Premiere
2024
Saltburn NY Premiere & Junket Dinner Graphics
Client: Amazon Studios
Agency: Highness
Services : Graphic Design, Environmental Graphics
The graphics I created for the Saltburn premiere featured an elegant combination of ornate script and strong serifs. Design inspiration was pulled from the meticulous set design in the Saltburn movie. Design needed to leverage their Title Treatment, typefaces and color palette with lots of room for us to build out the world. We wanted something elegant yet vaguely x-rated.
Art Direction & Graphic Design
Spotify Wrapped ‘25
2025
Subway Campaign
Client: Spotify
Agency: Highness
Services : Art Direction & Graphic Design
Retouching Magic: Saskia Thompson
For this project I was brought in to lead this project visually and also to execute a portion of the many assets that needed to be created with the Spotify campaign toolkit. I worked intimately with our talented retoucher to create from scratch hundreds (and I mean hundreds) of linear feet of Chappell’s hair.
Identity
Caldera
ReBrand
*Concept
Work*
2024
Concept Identity Work
Client: Caldera
Agency: Wieden+Kennedy
Services : Graphic Design
This is a direction I put forward for Caldera’s 2024 rebrand. Through mixing type and building duality into the color palette I told the story of the dual forces of Caldera, the “gentle DISRUPTOR”. I used a balanced color palette that plays with subtle duality between earth tone and a vibrant blue that gives this direction energy. The opposition in the serif vs sans creates a strong and unique voice that speaks to multiple audiences.